Check out Pyte's CEO, Sadegh Riazi's, article in the Association of National Advertisers Newsstand about the limitation of Data Clean Rooms.
In an increasingly interconnected digital landscape, data collaboration has become a linchpin for business success. As cookie support declines and stringent privacy laws multiply, companies face the double-edged sword of needing more data collaboration and more data security. This has led to the rise of data clean rooms.
However, clean rooms are not the panacea they appear to be.
Read the full article at the Association of National Advertisers Newsstand here.
If you’ve ever watched a toddler with a toy attempt to share then you know how hard it is to teach and create a culture of sharing.
Pyte (fka CipherMode) launches SecureMatch, the only data collaboration solution that allows full computation on encrypted customer data without the need for decryption at any point in the data lifecycle.
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Learn about the importance of "data clean rooms" - a solution that allows for private data sharing and analysis - in this blog post. We discuss the trade-offs involved in choosing between generic third-party solutions and custom open-source options, and how open-source SMC frameworks provide building blocks for custom clean rooms. With open SMC technologies and the right team, any company can achieve a strategic advantage through proprietary, self-governed data analysis and sharing systems that move as fast as - or faster than - vendor options ever will. Join us in exploring the future of data privacy and innovation on companies' terms.
