Connect data from multiple parties to unlock deep insights about your customers, enabling you to plan for your campaigns with conviction.
Augment your existing customer dataset with your partners’ first-party data, to enrich your segments and provide increased personalization.
Expand your overall audience size by identifying additional prospects with similar characteristics, to increase the reach of your campaigns.
Enrich your first-party data by partnering with an identity provider, and bridge the identity for your customers to increase total attributes available.
Quantify the actual impact of your campaigns across your customer’s multi-channel journey - from campaign to transaction.
Validate that your advertising dollars are generating the clicks, impressions, and return, that is being displayed to you on other dashboards.